Over a number of years our in-house team played with many ideas for a new logo for 3ABN. In 2011 this new logo was launched. It was designed to be very clean and modern, at home with other network logos such as CBS, NBC, FOX, etc. The symbology, in short, is that the three blue bands represent the three angels of Revelation chapter 14 (from whence 3ABN derives its name), taking their messages to the world.
Designers involved in this project were Ariel Warren, Kyle Warren, Nicole Warren, Scott Ellis, and Michael Prewitt.